How To Do Website SEO To Get More New Customers?

According to expert web marketing SEO consultants, one of best answer to the above query is - improve high search engine ranking, especially to get on top of Google search and increase online sales or internet sales to increase revenue dramatically. But what are the real rough practical techniques that can be approached to, systematically?

Ok, here then starts the process of magic of SEO. Though it is expected to be lengthy, but only a detailed and vivid know-how can be explained through that, starting from dawn and ending at dusk everything is going to be explained here.

WHAT IS SEARCH ENGINE OPTIMIZATION ABOUT?

Optimizing – To get things in order to suit to a specific goal.

Something has been engineered or not created at all. Then to accomplish a specific task through any stuff engineered, at the time of engineering we have to follow the rules that adhere to achieving that specific task. This is called OPTIMIZING any thing.

Search Engine – It is a website which facilitates in finding out relevant web documents depending on the search query provided.

Search Engine Optimization – Building and scripting a website adhering to search engine rules. Whereas search engines speak to present all the components of a website strictly in a natural way keeping eyes over the visitors of your website by which it can be automatically optimized for the search engines. This too covers and with a strong value any hyper link reference from other websites to itself.

HOW IT IS DONE (PROCESS OF SEO)

SEO consists of two major technologies as follows.

1) Onpage Optimization

Everything that can be done into the site by accessing to its C-Panel comes under onpage optimization.

2) Offpage Optimization

Everything that can be done on web for the sake of a website without bothering its C-panel comes under offpage optimization.

ONPAGE OPTIMIZATION CHECK POINTS

So, now, the point is what elements of the site come within the scope of onpage optimization techniques. Well, I mention below those specific elements in the order of importance for implementation of onpage optimization techniques.

URL

The address of the webpage requires first attention while starting the onpage work. The target keyword should be used in it. Because, a search engine crawler first touches this area (URL) to get access to the webpage before proceeding to analyze other elements or content. It is very common to our sense that the address of the web page must be named relating to the theme of the information on the webpage. Hence, it is wise to use a target keyword against which we want high positioning on search engines to attract potential visitors. A URL optimized properly is half SEO done!

Title

The name or theme of a webpage also appears to be noticed on Title bar of it. We should also use the same target keyword with it. In search positioning the first line of every search result is meant for this only. Its length ranges up to 60 characters.

Meta Description

If you use this key combination [Ctrl + U] while viewing any webpage, you can discover this element mentioned within the <head> section in the source code explored. When thousands of Meta elements are there this is one of them under our discussion. Among them, some Meta elements are meant for search engines, when this one is on prime focus in the side of onpage SEO. This is in sheer importance because the short summary which is displayed in every search result is extraction of search engines from this Meta description element. So, wisely make use of this element to incorporate your target keyword once at least while describing what the webpage is about. Make it persuasive for the visitor to have a click on the result link. But never ever get this stuff felt like an Ad post! A limit of 160 characters defines its length.

Meta Keywords

This is also another Meta element one which came after Meta description in utter importance for Google, past before, but not now. Google has already officially announced for not using Meta keywords tag as a ranking factor at all for an uncertain period of time. But there are still search engines which have not ignored this element. Hence, we understand that we’ll be using that. This element is meant for including the words which relate to the content of the webpage. And yes, without proper keywords there is no SEO campaign which can be started. Keywords play the key role from start to end of a SEO project campaign. Wrong words chosen as keywords will lead to all time, money and labor wasted gaining no traffic. To find out the proper target keyword along with the LSI keywords, you need to undergo a complete but careful process known as Keyword Research.

Header Tags

Headers or Headings are summary lines to lead a main topic subdivided into different subtopics/sections in a hierarchical way. There are 6 types of header tags in HTML, viz., H1, H2, H3, H4, H5, H6. First three header tags (H1, H2, H3) play major role in optimizing the content of a webpage. The main target keyword must be incorporated into the H1 tag, while LSI keywords need to be placed in H2 and H3 tags subsequently as far as possible not hurting the readability.

Image Alt Text Tag

As far as possible, images should be placed in between the text content. And, when images are in discussion, image optimization comes to priority. There are three elements in an image which can be used for optimization, among which Image ALT Text tag plays the major role. Obviously, being a computer program, a search engine crawler can’t understand the image visualizing it as human eyes do. So, a text is put in Alt tag to depict search engines know what the image is all about. As an expert SEO professional, you need to be wise to make use of that tag properly; put all the keywords in Alt text tags. A single keyword should be used at a time for one image.

Logo image optimization - For Logo compose the text in the form of ‘ logo’. Compose your main target keyword in the start (in place of ) and always suffix ‘logo’ to it. By this, search engine can know that image to be the logo of the website brand.

Other Image Optimization - Use main target keyword in the first image on the page following the process as explained above, but suffix ‘image’ in place of ‘logo’ ( image). For subsequent images, make use of LSI keywords in the order of ranking priority of them as you have decided.

Image File Naming

Use the same keyword to name the image file on server what you use in Alt text tag. But never suffix it with ‘image’ like how it was done in Alt text tag. All the letters should remain in small letter case. Highpen should be used to fill the gaps in between words in the keyword.

Image Tool Tip

The same keyword what is used in Alt Text tag will also be used as Image tool tip. You may add a descriptive line as tool tip to elaborate the image, but that should include the keyword in it.

Script Comment Tag

The HTML comment tag can also be used to hold the keywords in between codes. That comment should have readability sense, but not to be stuffed with keywords only.

Keyword Styling

There are three styling named Bold, Italicizing and Underlining that can be applied to give importance to the keywords. Each styling should be assigned to a keyword at least once.

Keyword Density or Keyword Frequency

The density of keyword refers to keyword frequency in the content. By content said, it includes the main text, header tags and Alt texts. It should be kept 0.5% to 1% to the whole text. For instance, if the text holds 600 words, the keyword should be iterated 3 to 6 times. And, LSI keywords need to be kept with the density of 5% to 6%.

Keyword Prominence

By keyword prominence we mean that the importance of keyword raises if that appears in the beginning as well as ending most parts of the text content. Let the keyword stay appeared within the first sentence of the first paragraph keeping the sentence itself solid and factual one by which a search engine can immediately catch its importance to the web page. Also, the same should be done against the last sentence of the last paragraph.

Keyword Proximity

When we say ‘keyword’, that doesn’t mean to be always consisted of a single word. Rather, it may be a key phrase consisting of more than a word. It is said to be in proximity when all the words in it are as closer as possible to each other. To leave the key phrase appeared as it is can be said to be in 100% proximity. As many other words are found in between the key phrase, the keyword proximity is reduced. This higher the proximity is, the closer the keyword matches to the searched words of visitor. So, Google and other search engines give utter importance to this factor in their ranking algorithm.

LSI Keywords (Latent Semantic Indexing)

When Google rolled out Panda update, this LSI Keywords factor came to the scene and, was observed playing a drastic role from content point of view. To prevent content spamming strategy, this LSI concept was introduced by Google in its search algorithm Panda update. With this update, search results on Google SERPs were experienced as of very high quality, giving very accurate search results. According to this major update, the related words to the main target keyword must be there around, in the content. Hence, this makes us understand that no one can simply use the target keyword itself to boost high ranking. If the concerned words are found to be around the target keyword, the content is of course a natural one, but not spam content made for ranking only. Google reserves the concerned words around a topic which is called as Latent Semantic Indexing and, those reserved words are referred as LSI keywords. With proper keyword research and analysis, these LSI keywords can be achieved to compose down content.

Anchor Text

The naming words to a hyperlink is called as Anchor Text, or otherwise called as Link Text. This is the key factor for ranking against a keyword according to Google’s latest search algorithm Penguin update. As a SEO Specialist, you should take full advantage of this latest technique. Use the exact keyword as anchor text to crosslink between pages on the website as much as possible. Certainly, you will find your webpage ranking higher against the target keyword by this super secret technique.

Onsite Elements

These onsite elements also come under onpage optimization techniques. The elements which don’t fall in the scope of web page, but refer to the website as a whole are known as onsite elements. In the above section discussed, we see that keyword incorporation into different elements is all about technical know-how in that scope of optimization. Though the keywords don’t play any role in case of onsite element optimization, still it has direct impact in ranking the website.

INNOVATIVE SEO IDEAS

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Tuesday, January 1, 2013