Monday, January 2, 2017

A Killer Scientific Keyword Research Process to Boost Traffic Quickly

A Killer Scientific Keyword Research Process to Boost Traffic Quickly


Suppose, you are given a website by your client to start SEO for, but you are not given any keywords or web pages with to target for. Now, you are in need of a simple but smart process on how to find the target keyword or web page to start your SEO campaign against.

1 - First, brainstorm different versions of generic words related to your niche. Look below how (a live project case study):

table designing
designing table
table design
design table
table decorating
decorating table
table decoration
decoration table
table decor
decor table

* These words are related to www.TableDecoratingIdeas.com which deals with the niche of various table decorating ideas.

2 – You will then explore a good bulk of keywords in the Google Adwords Keyword Planner Tool.

3 – Use that list to choose your only concerned keywords from; select those keywords which have an average monthly search volume of more than1000.

4 – Check the rankings against each keyword on Google search.

5 – Finally, fix that keyword for targeting as Target Keyword which shows highest ranking position.


Additional but necessary steps:


6 – Again, use that keyword on Keyword Planner Tool to derive out the much related keywords to your target keyword.

7 - Further, you should be using these keywords, which are also otherwise called as LSI keywords, to develop your content for onpage as well as offpage SEO campaign.


Wednesday, December 28, 2016

Coffee Table Top Decor Ideas

Coffee Table Top Decor Ideas

You will find a host of coffee table top decor ideas splashed all over the internet and everywhere since a coffee table is a prime piece of furniture that finds place in your living room. It’s an important piece that needs to be styled up appropriately so that when your friends or guests come visiting, they cannot help but drool over your sense of style! Decking up a coffee table needs a lot of creativity and is rather a difficult task. But, worry not as we are here to present some awesome coffee table decor ideas that will add layers of fashion to your home interiors. Take a look and choose for yourselves!
Coffee Table Top Ideas image
Coffee Table Top Ideas

Put Up a Grand Display of Your Favorite Collection


If you are a collector of fine things and antiquities, you can stage a very well fashioned coffee table. Many people have a collection of rare books or stamps which they can put together in a tray and arrange all over their coffee table. If you have some memorable artifacts or souvenirs you collected from a visit to an exotic foreign country, you can gussy up the tables using these. Some of these things may include bone china, crystals or porcelain.

Add an Imposing Style by Putting Up a Show of Trays and Candlesticks


Candlesticks and trays form an integral part of most coffee table top decor ideas that aim to offer a statuesque look to a coffee table’s decor. These can range from rustic, modern to downright classic or traditional. Take help of candles of varying shapes for breaking a table’s sheer size. Coffee table top decor ideas with candles are an all-time favorite. This is because a candle helps in breaking up the monotony of a decor, and it also helps in adding a new dimension to the way your interior looks. You can go with short, tall, silver, red or white candles depending upon your whims and likes.

A Statuesque Look Can Be Created By Adding an English Feel


If you are planning for a vintage English feel for your living room, then the best way is to decorate using floral drapes or throws over a vintage styled coffee table or ottoman. This will add to the aesthetic look.

Go Flowery On Your Coffee Tabletops


For a room that’s monochromatic, the best way to deck it up is placing lots of flowers along with crafty vases on table tops. Fresh floral arrangement on coffee tables tops the list of many coffee tables top decorating ideas of today as more and more number of people are going the natural way.A trifecta of books and flowers is one among the most popular coffee table top ideas to try. Flowers find themselves getting a facelift when you combine them with novel or books, arranged randomly or in a decorative tray. This trifecta, though a common element seen on most coffee tables, is still in vogue and will always be popular.

DIY Coffee Table Top Ideas to Try


While, there are umpteen number of expensive coffee table decor ideas that one can see circulating all over the net and in magazines, yet, there is a unique charm about using DIY ideas to gussy up your most important piece of furniture - your coffee table. Doing-It-Yourself is the new age mantra most interior decorators are swearing by as these are cheap and do not put a big dent in your pockets. When speaking of DIY, we can easily include natural ways of decking up the table tops. Natural elements like twigs, pine cones, fruits and flowers help in adding a personality to your tables and bring an old world charm.

Coffee table top decor ideas of today are not merely beautiful, but these are functional too. Do choose your own style that suits your tastes and budget.

Monday, December 26, 2016

SEO FROM 10 YRS EXPERIENCE - AN INTRODUCTION!

Namaskar, Dear everybody and our World ! This is Purna Chandra Swain, 33. I have my own SEO firm. I operate from Bhubaneswar, the capital city of Odisha, which is famous in the name and fame of Temple City of India.

I built up my SEO firm after making a successful but professional career of six years in several SEO firms. It runs with the name of Kalpana Software Technologies since 4 years which is named after my Mother's name. I start this blog to explain and elaborate everything in detail about my practical experience out of my 10 years continuous and diligent dedication to SEO. Now, I'm very curious as I'm going to fetch whatever I have learned last ten years due to my passion for SEO and SMO.

SEO stands for Search Engine Optimization. Search Engine Optimization stands for the techniques that are responsible for improving the volume and quality of organic traffic for a website on major search engines in the form of higher rankings against targeted search keywords.

SMO stands for Social Media Optimization.Social Media Optimization stands for the tricks and techniques that are responsible for having those interested traffic directed to the website through extensive but powerful social engagements on major social networking and social media websites.

With 10 years experience, I have served thousands of websites. Not only SEO, but also additional services like Google Analytics setup and visitor tracking on website navigation, competition analysis, target keyword research etc. have been provided to my clients with successful footprints across web.

Thursday, August 4, 2016

GUEST BEDROOM: THE CHAMBER OF ‘VISITORS’


Civilization taught us the art of standing fixed within our own edifice of stones and gravels. And oh, does it not make us thoroughly grateful at having ruled out the culture of nomads? As enticing as that might sound, we also get to accommodate the fellow social mates we are bound to by blood or love, in our very own construction. We brand them ‘guests’ who, no matter how frequently or seldom visit us, subconsciously expect a home away from their home. Imparting them the comfort that they so deeply wish to get hold of, is a responsibility that often bogs us down. We seem to be deficient of ideas and efforts soon turn into uphill struggles.

But, worry not! To resolve the ubiquitous guest bedroom woes, here we present to you some easy guest bedroom ideas that will ensure unadulterated comfort for all your visitors. As a way of giving you a quick and easy reference, these pointers have been split into - Design ideas and Decoration ideas for your guest bedroom.

Guest Bedroom Ideas
Guest Bedroom Design

Talking of the design, there are a myriad of ways that you can make the visitors feel right at home. For small guest bedrooms, it is much better to place a small bed instead of a queen sized bed to ensure spaciousness around the room. A clever way of placing the bed for the said purpose is to move it closer to the wall centrically in a way that it is moved away from the side window, creating space on both sides of the bed. Additionally, the inessential items must be transferred to some other place outside the room. For example, a bulky, large wardrobe or furniture is uncalled for in a small bedroom. Also, it is a good idea to use a small mirror on the wall rather than having a massive one to make the whole room look airy. 

For larger guest bedrooms, a Queen sized bed or two small beds on two sides can be used. Some furnishings like a chair, a dresser and a small table can be placed to give a comfortable vibe to the guests. In addition, it would also give them a scope to use their laptops at ease or use the table for writing as they please. It is also advisable to have extra pillows on the bed to make it a cosy guest bedroom. A nice dressing table and a small rack for storage can also add to the overall comfort of the room.

Other vital essentials for a guest bedroom include good lighting and ceiling fans or air conditioners. Soft lighting always works wonders. However, try having an option for some bright light as well by fitting in LED tubes that the visitors might require for various purposes.

Guest Bedroom Decoration

Nothing adds to the complete charm of a room any day than the décor it houses and your guest bedroom must be no exception. To begin with, choose a neutral colour palette or something as soothing as a blue hue for the walls. You could also go for a Yellow or a Pink for a fun spin. This would summon warmth and relaxation. Picking up a theme is also a good guest bedroom décor idea. For example, does vintage appeal to you? Or, do you want to go all white? A retro theme is also pretty much in. Once you are sorted with the theme and colour, you could go about placing matching furnishings in the room. White furnishings, for instance, counter balance and complement the colourful retro room. By the same token, you could use some classic wooden furniture to go with the vintage theme. As a final toss, positioning a side table to the bed with a vase on it casing some fresh flowers would be the cherry on the cake. Having a small lamp also enhances the charisma of the room along with serving the dual functionality of lighting. Bed side scones make for a perfect guest bedroom ornamentation.

With all of the above things in place, all your guests would swim across their stay quite delightfully without you having to ache your head, we assure. So, go ahead. Revamp and renew your guest bedrooms and give your loved once an experience that would make them stick around you for the times ahead. Make it worthwhile, folks!

Tuesday, January 1, 2013

How To Do Website SEO To Get More New Customers?


How To Do Website SEO To Get More New Customers?


According to expert web marketing SEO consultants, one of  best answer to the above query is - improve high search engine ranking, especially to get on top of Google search and increase online sales or internet sales to increase revenue dramatically. But what are the real rough practical techniques that can be approached to, systematically?

Ok, here then starts the process of magic of SEO. Though it is expected to be lengthy, but only a detailed and vivid know-how can be explained through that, starting from dawn and ending at dusk everything is going to be explained here.


WHAT IS SEARCH ENGINE OPTIMIZATION ABOUT?


Optimizing – To get things in order to suit to a specific goal.

Something has been engineered or not created at all. Then to accomplish a specific task through any stuff engineered, at the time of engineering we have to follow the rules that adhere to achieving that specific task. This is called OPTIMIZING any thing.

Search Engine – It is a website which facilitates in finding out relevant web documents depending on the search query provided.

Search Engine Optimization – Building and scripting a website adhering to search engine rules. Whereas search engines speak to present all the components of a website strictly in a natural way keeping eyes over the visitors of your website by which it can be automatically optimized for the search engines. This too covers and with a strong value any hyper link reference from other websites to itself.


HOW IT IS DONE (PROCESS OF SEO)


SEO consists of two major technologies as follows.

1) Onpage Optimization

Everything that can be done into the site by accessing to its C-Panel comes under onpage optimization.

2) Offpage Optimization

Everything that can be done on web for the sake of a website without bothering its C-panel comes under offpage optimization.

ONPAGE OPTIMIZATION CHECK POINTS


So, now, the point is what elements of the site come within the scope of onpage optimization techniques. Well, I mention below those specific elements in the order of importance for implementation of onpage optimization techniques.

URL

The address of the webpage requires first attention while starting the onpage work. The target keyword should be used in it. Because, a search engine crawler first touches this area (URL) to get access to the webpage before proceeding to analyze other elements or content. It is very common to our sense that the address of the web page must be named relating to the theme of the information on the webpage. Hence, it is wise to use a target keyword against which we want high positioning on search engines to attract potential visitors. A URL optimized properly is half SEO done!

Title

The name or theme of a webpage also appears to be noticed on Title bar of it. We should also use the same target keyword with it. In search positioning the first line of every search result is meant for this only. Its length ranges up to 60 characters.

Meta Description

If you use this key combination [Ctrl + U] while viewing any webpage, you can discover this element mentioned within the <head> section in the source code explored. When thousands of Meta elements are there this is one of them under our discussion. Among them, some Meta elements are meant for search engines, when this one is on prime focus in the side of onpage SEO. This is in sheer importance because the short summary which is displayed in every search result is extraction of search engines from this Meta description element. So, wisely make use of this element to incorporate your target keyword once at least while describing what the webpage is about. Make it persuasive for the visitor to have a click on the result link. But never ever get this stuff felt like an Ad post! A limit of 160 characters defines its length.

Meta Keywords


This is also another Meta element one which came after Meta description in utter importance for Google, past before, but not now. Google has already officially announced for not using Meta keywords tag as a ranking factor at all for an uncertain period of time. But there are still search engines which have not ignored this element. Hence, we understand that we’ll be using that. This element is meant for including the words which relate to the content of the webpage. And yes, without proper keywords there is no SEO campaign which can be started. Keywords play the key role from start to end of a SEO project campaign. Wrong words chosen as keywords will lead to all time, money and labor wasted gaining no traffic. To find out the proper target keyword along with the LSI keywords, you need to undergo a complete but careful process known as Keyword Research.

Header Tags

Headers or Headings are summary lines to lead a main topic subdivided into different subtopics/sections in a hierarchical way. There are 6 types of header tags in HTML, viz., H1, H2, H3, H4, H5, H6. First three header tags (H1, H2, H3) play major role in optimizing the content of a webpage. The main target keyword must be incorporated into the H1 tag, while LSI keywords need to be placed in H2 and H3 tags subsequently as far as possible not hurting the readability.

Image Alt Text Tag

As far as possible, images should be placed in between the text content. And, when images are in discussion, image optimization comes to priority. There are three elements in an image which can be used for optimization, among which Image ALT Text tag plays the major role. Obviously, being a computer program, a search engine crawler can’t understand the image visualizing it as human eyes do. So, a text is put in Alt tag to depict search engines know what the image is all about. As an expert SEO professional, you need to be wise to make use of that tag properly; put all the keywords in Alt text tags. A single keyword should be used at a time for one image.

Logo image optimization - For Logo compose the text in the form of ‘ logo’. Compose your main target keyword in the start (in place of ) and always suffix ‘logo’ to it. By this, search engine can know that image to be the logo of the website brand.

Other Image Optimization - Use main target keyword in the first image on the page following the process as explained above, but suffix ‘image’ in place of ‘logo’ ( image). For subsequent images, make use of LSI keywords in the order of ranking priority of them as you have decided.

Image File Naming

Use the same keyword to name the image file on server what you use in Alt text tag. But never suffix it with ‘image’ like how it was done in Alt text tag. All the letters should remain in small letter case. Highpen should be used to fill the gaps in between words in the keyword.

Image Tool Tip

The same keyword what is used in Alt Text tag will also be used as Image tool tip. You may add a descriptive line as tool tip to elaborate the image, but that should include the keyword in it.

Script Comment Tag

The HTML comment tag can also be used to hold the keywords in between codes. That comment should have readability sense, but not to be stuffed with keywords only.

Keyword Styling

There are three styling named Bold, Italicizing and Underlining that can be applied to give importance to the keywords. Each styling should be assigned to a keyword at least once.

Keyword Density or Keyword Frequency

The density of keyword refers to keyword frequency in the content. By content said, it includes the main text, header tags and Alt texts. It should be kept 0.5% to 1% to the whole text. For instance, if the text holds 600 words, the keyword should be iterated 3 to 6 times. And, LSI keywords need to be kept with the density of 5% to 6%.

Keyword Prominence

By keyword prominence we mean that the importance of keyword raises if that appears in the beginning as well as ending most parts of the text content. Let the keyword stay appeared within the first sentence of the first paragraph keeping the sentence itself solid and factual one by which a search engine can immediately catch its importance to the web page. Also, the same should be done against the last sentence of the last paragraph.

Keyword Proximity

When we say ‘keyword’, that doesn’t mean to be always consisted of a single word. Rather, it may be a key phrase consisting of more than a word. It is said to be in proximity when all the words in it are as closer as possible to each other. To leave the key phrase appeared as it is can be said to be in 100% proximity. As many other words are found in between the key phrase, the keyword proximity is reduced. This higher the proximity is, the closer the keyword matches to the searched words of visitor. So, Google and other search engines give utter importance to this factor in their ranking algorithm.

LSI Keywords (Latent Semantic Indexing)

When Google rolled out Panda update, this LSI Keywords factor came to the scene and, was observed playing a drastic role from content point of view. To prevent content spamming strategy, this LSI concept was introduced by Google in its search algorithm Panda update. With this update, search results on Google SERPs were experienced as of very high quality, giving very accurate search results. According to this major update, the related words to the main target keyword must be there around, in the content. Hence, this makes us understand that no one can simply use the target keyword itself to boost high ranking. If the concerned words are found to be around the target keyword, the content is of course a natural one, but not spam content made for ranking only. Google reserves the concerned words around a topic which is called as Latent Semantic Indexing and, those reserved words are referred as LSI keywords. With proper keyword research and analysis, these LSI keywords can be achieved to compose down content.

Anchor Text

The naming words to a hyperlink is called as Anchor Text, or otherwise called as Link Text. This is the key factor for ranking against a keyword according to Google’s latest search algorithm Penguin update. As a SEO Specialist, you should take full advantage of this latest technique. Use the exact keyword as anchor text to crosslink between pages on the website as much as possible. Certainly, you will find your webpage ranking higher against the target keyword by this super secret technique.

Onsite Elements

These onsite elements also come under onpage optimization techniques. The elements which don’t fall in the scope of web page, but refer to the website as a whole are known as onsite elements. In the above section discussed, we see that keyword incorporation into different elements is all about technical know-how in that scope of optimization. Though the keywords don’t play any role in case of onsite element optimization, still it has direct impact in ranking the website.